Recently Japan was the only country where casinos were prohibited and online gambling had vague status. However, now the government is going to legalize such a sphere and lift several branches of. Latest Casino and Gambling News, Gaming Law & Legislation, Casino proposals, Casino News, Gaming Industry News, Casino project updates, Japan, Licenses In Japan and Wakayama Prefecture has reportedly announced that that its planned integrated casino.
In this article, we take a look at the trends underpinning Japan's gaming industry and the online casino market in Japan, highlighting the opportunities for foreign brands to make their mark, edging Japan ever closer to becoming a more globally open marketplace.
How Does Pachinko Fare against the Online Casino Market in Japan?
Within Japan's gaming industry, Pachinko remains king. Even with a slight decrease in popularity over the past few years, the pinball-like pastime netted $190 billion in 2018. That's more than ten times the UK's entire gaming industry put together, and this doesn't even include Japan's proprietary national lottery or legal betting on sports like horse racing.
Pachinko is not formally classed as gambling and is sometimes dismissed as an industry targeting a forgettable consumer base. As a testament to its popularity, we've seen just how eager many patrons have been to get back into Pachinko parlours during the COVID-19 lockdown period, with long queues forming outside, even when it wasn't necessarily safe or practical to do so. We believe that if the Japanese gaming industry can do so well without gambling even being legalised, then it could certainly do well online, even with the introduction of Integrated Resorts still on the horizon.
Opportunities in the Online Casino Market in Japan
Casino bonus reviews. This brings us to the idea that the online casino market in Japan is by no means saturated. It will benefit from new blood in the form of non-Japanese brands, which have the luxury of navigating this market in a way that Japanese businesses can't at this point in time. This is especially the case when we realise that Japan's national lotto, Takarakuji, only started up its online presence in 2018.
Since Tokyoesque has become involved with this sector, we've seen a market which has slowly but surely begun to open itself up to outsiders, pushing the concept of globalisation as a way to benefit and revitalise the industry. We're also seeing that the mainstream Japanese consumer is curious and ready to engage with this if communications around the topic can truly strike a chord and demonstrate a deep understanding of their needs.
This might seem like obvious advice to marketers and business development executives, but it can be tricky to get things right the further away from your own culture you go. And Japan is pretty far away. Never having been exposed to colonial influence, this island nation was lucky to develop modernity on its own terms.
This has meant that for the most part, it's been difficult to participate in the market if you are not ‘Japanese'. But, as with most things, there are exceptions to this. Success comes about when a company or leader is willing to take the time to learn how best to resonate with Japanese audiences. This is equally as applicable for the online casino market in Japan.
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Insights Surrounding the Online Casino Market in Japan
Over recent years we have seen increased interest from operators across the wider gaming industry – Integrated Resorts, lotto platforms and online casinos — looking towards the market demand from the online casino market in Japan as a burgeoning force. As we have gathered insights for land operators not only relating to the thoughts and habits of the Japanese population but also incoming tourists, it has become clear that even in Japan—a nation that seems to be homogenised—audiences are becoming increasingly multi-segmented.
Consider, for example, the tourists who look to Japan for trends — both in Asia and more widely abroad. Especially within East Asia, these tourists take Japanese trends and bring them back to their own home markets knowing that:
- if something is credible in Japan, it can be credible at home too; and
- if something is cool in Japan, it can be cool at home too (this is a wide generalisation, but you get the picture — this applies especially to countries like China, Taiwan, Thailand and South Korea where Japan's ‘soft' power is strong and tourism, up until corona times at least, has been booming).
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Combine all this with Japan's current position in the global spotlight, bolstered by a successful Rugby World Cup 2019, and upcoming events such as the Olympics & Paralympic Games in 2021 and the Osaka World Expo in 2025, an ever-expanding business culture and of course the introduction of Integrated Resorts over the course of the next few years. Things aren't slowing down any time soon.
Tokyoesque has become increasingly involved in conducting market research for key players in the casino and gaming space, and Founder & CEO Natalie Meyer has delivered a number of seminars on the topic. Her advice is always, as ever, to ask questions: as many as you can think of; and to become as aware as you can about how Japan works and what is happening.
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See also: Case Study: Integrated Resort in Japan
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Alternatively, feel free to get in touch and see how we can help you develop your offering for the Japanese market.
It is in the nature of most people in Asia to gamble, and Japanese are definitely no exception. However, Japanese gambling laws allow only several games of chance, including lottery games, and some forms of sports betting. The Chinese game of skill mahjong, and the pachinko machines are also legal. Japanese gambling enthusiasts can enjoy several forms of online gambling, including pari-mutuel betting on a number of sports, and lottery games. Japanese authorities don't issue online casino licenses, but there are plenty of foreign-based online gambling sites that accept players from the ‘land of the rising sun'.
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Best Japan online casinos
Japanese gambling fans will certainly have no difficulties enjoying their favorite pastime on the internet. Sex casino game. There are a huge number of online gambling sites hosted in other countries that are more than happy to welcome Japanese players.
Some of those offshore internet casinos target gamblers in Japan, and they offer gameplay in the Japanese language. OnlineCasino.in recommends these three premium online casinos: https://small-soft.mystrikingly.com/blog/tips-for-gambling-in-vegas.
Popularity online casinos in Japan explained
Japan is one of the richest country in the world, and its economy represents about 8% of the world economy. The jobless rate stands at approximately 3.4%, while it ranks fourth in terms of purchasing power. There are more than 116 million internet users, representing an internet penetration rate of just under 92%. Additionally, Japan's mobile internet penetration is set to grow to 68.7% this year. If you add the residents' inborn fascination with gambling it becomes clear why online casinos are so popular in the land of the rising sun.
Gambling and online casinos in Japan
Despite the lack of Japanese licensed online gambling sites, residents can choose from a broad range of exciting options. Many of those feature Japanese gameplay, while most offshore online casinos offer the Yen as one of many available currencies. In other words, Japanese gambling fans can freely enjoy online games, like roulette, blackjack, baccarat, and virtual slot machines. Or how about the excitement whilst playing at a live online casino. The majority of the online gambling sites that are hosted outside Japan also offer a mobile casino, enabling players to gamble on a tablet computer and smartphone.
How to deposit money in an online casino when I'm from Japan?
The chance of winning a jackpot definitely adds a fun twist to online casino gambling. However, it's necessary to play for real money in order to compete for a cash prize. Luckily, online gambling sites come with lots of secure and use-friendly online payment services.
- Credit cards are the most popular way to deposit at online casinos. It goes without saying that leading brands, including MasterCard, Visa, and Maestro, are available at almost every online gambling portal.
- Japanese players can also opt for Neteller, which allows convenient and fast money transfers over the internet.
- Skrill is another popular e-wallet, which also features an app for both Android and iPhone
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